Selfdom
About Us
Selfdom is one of Australia's fastest-growing wellbeing communities and gratitude brands, built to help people create a more intentional relationship with themselves.
Founded by Dominique Elissa, Selfdom sits at the intersection of gratitude, mindfulness, and daily rituals. Through the Selfdom Podcast, weekly Walk Clubs, and immersive brand events, Selfdom has cultivated a deeply engaged community seeking a more grounded, meaningful approach to wellness.
Alongside it’s media platform, Selfdom has become known for its collection of gratitude journals, guided reflection tools, and wellbeing products designed to help people build meaningful habits. Inspired by Dominique's own journaling practice, these products encourage daily moments of reflection, self-awareness, and gratitude, helping people reconnect with themselves and find their why.
Our Founder
Dominique Elissa
Dominique Elissa is a podcast host, entrepreneur, model, and the founder of Selfdom.
Having experienced firsthand the pressures of the modelling industry, including burnout, anxiety, insomnia, and disordered relationships with health and wellbeing, Dominique embarked on a personal journey to redefine what wellness truly meant. Through years of learning, self-reflection, and experimentation, she developed a more holistic approach centred around balance, mindfulness, movement, and self-compassion.
Today, Dominique shares that evolution through Selfdom, blending wellness education, community building, and personal storytelling to inspire others to create lives that feel aligned from the inside out.
Through her podcast, products, and events, she has become a trusted voice for a new generation of women seeking a more intentional way to live.
The Podcast
The Selfdom Podcast
The Selfdom Podcast is a Top 30 Health & Fitness podcast in Australia. Known for its honest, intelligent, and deeply relatable conversations, the podcast explores the rituals, routines, and philosophies that help people live with greater intention. Episodes feature globally recognised experts, founders, wellness leaders, and cultural voices across health, beauty, mindset, entrepreneurship, and personal growth.